A dirt trail climbs through golden grass toward misty mountains at sunrise, boot prints and paw prints pressed into the path.
Coming soon

Your whole day.Your whole squad.

One app for your workouts, meals, sleep, mental check‑ins and purpose. Share plans and recipes with the people you train, coach or live with.

Sign-up notice. If you leave your email, we use it for two things only: one email to confirm you asked, and one email when Squad-ish is ready. Your address is kept by our email provider. We never sell it or share it for anyone else's marketing. The launch email has an unsubscribe link, and unsubscribing deletes your address from the list.

IWhat it does

Five parts of your health. One app.

  1. iPhysicalPlan a workout or follow a program. Log each set, and the rest timer starts on its own. Runs, walks, rucks, rows, hikes and swims are logged in Cardio.
  2. iiNutritionPick recipes for the week. The shopping list is built for you, sorted by store section. Tell the app what you avoid and it checks every ingredient against your list. Log what you ate.Nutrition figures are estimates.
  3. iiiMentalA morning check-in. Short lessons to read, six recordings to play, and practices with a timer. Four small games.
  4. ivSleepLog a night: when you got into bed, fell asleep and woke. Or import your nights from Apple Health. See the week in one view. No sleep grade.
  5. vPurposeWrite what matters to you. Set a goal and its next step. Keep a journal, and look back at what you wrote and did.
IIThe problem

Why was Thursday like that?

Workouts in one app. Meals in another. Sleep on your watch. Stress, nowhere at all. To look back at one bad week, you open four apps. Squad-ish keeps the pieces in one place.

IIIOne ordinary day

One day, five parts, one app.

A ruck and trail shoes by an open front door at dawn, a spaniel waiting beside them.A garage gym at sunrise with the door rolled open: kettlebells, a rowing machine, plyo boxes and gymnastic rings, mountains outside.An outdoor calisthenics park at sunrise with pull-up bars, parallettes, rings and a dog sniffing the grass.
6:40 am

Plan a workout. Log each set.

Plan one session or follow a program. Log a set and the rest timer starts on its own. Runs, walks, rucks, rows, hikes and swims go in Cardio. What you planned stays separate from what you did.

A sunny kitchen counter with a pan of vegetables and rice and a stack of meal-prep containers, a spaniel peeking over the edge.
11:30 am

Plan the week’s meals once.

Pick recipes for everyone at your table. The shopping list is built for you, sorted by store section. Tell Squad-ish what you avoid, and we check every ingredient against your list.

Planned is not eaten: food counts only when you log it. Nutrition figures are estimates.

A quiet living room at golden hour with a floor cushion, a mug of tea and a spaniel asleep on the rug.
3:10 pm

Five quiet minutes.

A morning check-in. Short lessons to read, six recordings to play, and practices with a timer. Four small games for a break.

A wooden desk at sunset with an open notebook, a pen and a mug of coffee, the city and mountains outside.
6:20 pm

Write down what matters.

Write what matters to you, in a sentence or two. Set a goal and its next step. Keep a journal, and look back at what you wrote and what you did.

10:30 pm

Log the night, or let your watch do it.

Enter when you got into bed, fell asleep and woke, or import your nights from Apple Health. See the week in one view. No sleep grade.

IVThe week

Then look at the whole week.

Your planner puts the week’s workouts, meals and goal steps side by side, with what you planned next to what you did. Sleep has its own week view, with no sleep grade.

ScoresRingsStreaks to protect

Squad-ish does not tell you what caused what. It shows you the week. You draw the conclusions.

The Squad-ish weekly planner, with workouts and meals planned across each day.
The Squad-ish workout screen, with a set logged and the rest timer running.
VSquads

Publish it once. Your people make it their own.

A trainer shares this week’s workouts with their clients. A food creator shares this week’s recipes with followers. Training partners share workouts in a private Squad. Each person keeps their own copy and can change it. A shared recipe can go straight onto a day in your meal plan, checked against your own food list.

  1. a training partner
  2. a household
  3. a run club
  4. a trainer’s clients
  5. a whole gym
  6. a creator’s following
The Squad-ish Squads screen, headed Find your people, with ways to find a Squad, open an invitation or create one.
A Squad’s shared library with two shared recipes, a lentil and sweet potato bowl and a chickpea and avocado sandwich.

Recipes work the same way. Coaches share the meals behind the plan. Food creators share their recipes.

Public Squads, for coaches and creators.Share workouts and recipes with anyone who joins. People find a public Squad by its exact name. Creating one comes with Squad or Squad+. Joining is free.
Private Squads, for your people.Training partners, a team, a household.
Your records stay yours.Joining a Squad shares none of your own records. You choose what you post.
Report and leave.Report a shared item or a message from inside the app. A report never includes your health notes or journal. Leaving a Squad asks first, and the copies you kept stay yours.
VIWhere it started

It started with one soldier.

Five rucks lined up on a pickup tailgate at sunrise, with stacked meal containers and water bottles on a cooler, a misty field and mountains behind.

While serving as a squad leader in the US Army, I watched one of my soldiers struggle with his weight and his fitness. When I tried to help, I realised no one had ever shown him what proper nutrition and proper training actually look like.

So I began sending him what I could: workout programs, meals, videos, notes. It helped. But it lived in a scatter of texts and links, and one thought kept returning.

There is a better way to do this.

I believe the Army’s Holistic Health and Fitness program, H2F, is one of the most complete approaches to health there is. It treats five things as one: physical, nutritional, mental, spiritual and sleep. We call the spiritual domain purpose, so it holds whatever you believe.

I wanted that for everyone, not only soldiers. Squad-ish brings all five together, and lets anyone who leads, coaches or trains with others share what works.

Squad-ish founder

  1. iPhysical
  2. iiNutritional
  3. iiiMental
  4. ivPurpose
  5. vSleep

The five domains are inspired by the Army’s public H2F framework. Squad-ish is not affiliated with or endorsed by the US Army or the Department of War.

VIIQuiet by design

Built to stay out of your way.

Look around first.The app opens without asking anything. The moment you plan or add something, it asks you to sign in, with a six-digit code sent to your email.
Logging works with no signal.Entries are saved on your phone first. If you turn on keeping records in your account, the records listed on that screen are sent when signal returns. Signing in, Squads and AI drafts need a connection.
Your records are yours.Download what is in your account as one file, or delete your account and its records, at any time, on every plan.
No streaks. No nagging.Notifications are off until you turn them on. You choose which reminders you get.
VIIIPlans

Begin free. Add more when you want it.

Logging, history, export and delete, privacy controls and reporting come with every plan. Always.

Military and first responders get 50% off Squad and Squad+, after a one-time check of your service.

AI offers a draft for you to review. Nothing is planned until you add it, and your avoid list is always checked.

Prices in US dollars. Paid plans are not on sale yet.

The same trail at dusk, boot prints and paw prints pressed into the path, the last orange light behind the mountains and the first stars out.

Two emails: one to confirm, one when it’s ready.

Leave your email and we’ll tell you when Squad-ish is ready. Nothing else is sent.

Sign-up notice. If you leave your email, we use it for two things only: one email to confirm you asked, and one email when Squad-ish is ready. Your address is kept by our email provider. We never sell it or share it for anyone else's marketing. The launch email has an unsubscribe link, and unsubscribing deletes your address from the list.